Trident is a chewing gum brand with a vibrant and colourful visual identity. I was brought on board to illustrate and animate graphics for their “see what unfolds” advertising campaign, in line with their distinguished visual style. Illustrations were first drawn by hand and then animated frame by frame, rotoscoping on the footage, in order to give a fluid feel to the piece.

Animation and Graphics: Dima Boulad
Agency: Saatchi & Saatchi Cairo
Production: Beirut Works
Director: Emile Slailaty
Post production: VTR Beirut
Editor: Maria Malek